Instagram: A fun and simple platform to microblog.

Hello bloggers! This week I want to talk about a social network that I personally love since about three years ago: Instagram.

The reason why I like Instagram so much it’s because now I don’t feel guilty for uploading all the pictures that I want. I sense that people on Facebook get annoyed when someone uploads too many pictures because “you are collapsing their news feed”. On the contrary, with Instagram you can upload as many pictures as you want and nobody complains, because that’s the point of it. It’s like getting upset because someone tweets too much… that just doesn’t happen.

Even though I like my blog, I must confess that I prefer micro blogging because it allows me to say whatever I want in real time and without the need of thinking too much about the content… just one picture with one short comment and that’s all.

In addition to the ability to do short and fun posts, one of the best things about Instagram is that the app allows you to “fix” even the worst picture. Even your ugliest selfie can be sharable after you add some Instagram filters, trust me!

What is Instagram?

Instagram is a social networking service that allows users to online share photos and videos through the main app and multiple other social platforms as well (i.e. Twitter, Flickr or Facebook). You can follow other users to see their photos and “like” and/or comment them.

When you decide to upload a picture, you can personalize it by editing it through framing options, rotations and photo filters that improve the quality of your picture and add a different and fun twist to it. Instagram pictures are easily recognized because of their square shape that reminds us the old Polaroid photos.

Two Stanford (US) students created Instagram back in October 2010. The app became impressively popular, and after only two years of being launched it reached over 100 million active users. In April 2012, Facebook acquired Instagram for aprox US$1 billion in cash and stock… not bad right?

In case you are not very familiarized with the app, look at this useful tutorial:

Instagram users

Nowadays Instagram has more than 200 million active users and 20 billion photos have been shared in total. After seeing those numbers it seems is interesting to know who are those 200 million users.

It is important to mention that people are not the only ones who participate in this social network, brands also play an important role on Instagram. There are over 2,500 brands that joined the network, and just the top 50 brands have 1.5 million followers on average.

49% of Instagram users are female, which is a bit different in terms of proportion to other social networks (Pinterest and Facebook’s main users are women). The majority of the users are between 18 and 29 years old (37%), and over 90% are under 35 years old. Check out this link for more than 100 stats about the platform.

Users like to post about numerous topics, but the most popular ones according to ‘the most used hashtags’ are: #love, #instagood and #me. (Click here for a complete ranking)

Instagram has become really popular among celebrities, who enjoy sharing ‘personal moments’ with their fans, because they see this as a more personal form of interaction. Do you want to know who are the most popular users on Instagram? Look at this:

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And the most liked picture on Instagram is:

View this post on Instagram


A post shared by Kim Kardashian West (@kimkardashian) on

Micro blogging

As I mentioned before, in my case, what makes me love Instagram is the possibility to express what I want to say with just one picture and maybe a few hashtags… That is all you need.

Micro blogging is a form of blogging were you post small content about a broad range of topics (i.e. what are you doing right now or what’s your favourite activity). The simplicity behind this, is one of the key variables to explain why this trend has become so popular.

Micro blogging allow people to be more creative online, not only by liking other people’s pictures and videos, but taking their own pictures and publishing them. This has changed online interactivity, because it has increased online content significantly.

Another interesting point about micro blogging, and in this case Instagram, is the time issue. Nowadays we are in a hurry most of the time, but that doesn’t mean we don’t want to keep being active on the social media and producing online content. Therefore, micro blogging is an excellent alternative to do all the above in just a few minutes –for example while you wait for the bus on your way to your job. With Instagram, is just a matter of taking a nice picture (even a selfie), apply some cool filter and post it.

In addition to those reasons, micro blogging has become a boom because is kind of the new version of human conversation in current days. Someone uploads content (lets say a picture) and then it waits until someone else respond to that, by commenting, liking or sharing. Thus a ‘new conversation’ begins among online persons.

The simplicity, low time invested and fun associated to Instagram explain why people are now spending 21 minutes per day on the social network. I’m pretty sure that Instagram will become more and more popular in the future, maybe, even beating Twitter in terms of micro blogging.

I hope you liked my post. Leave me a comment with your opinions and follow me on Instagram: valemardoneswood


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