Pinterest: The new way of sharing your interests

Hello bloggers! Remember that on my last post I told you that I wanted to learn a bit more about social network platforms? OK, so continuing with that, this week I want to focus on one site that I really like: Pinterest.

I discovered Pinterest about two years ago and it is one of my favorites things to do when I’m procrastinating. It is so fun to start searching things you like and going from one pin to another, that you can spend hours there… which is not very useful when I need to work though.

You can do multiple things with Pinterest, and I’m pretty sure that I don’t take advantage of all its potential, so let’s hope that by writing this post I might learn a bit more about this amazing social network.

What is Pinterest?

Pinterest is a social network founded by Ben Silbermann, Paul Sciarra and Evan Sharp in March 2010. Presently Pinterest has become the third most popular social network site in the world, behind Facebook and Twitter.

Basically, Pinterest is an online pinboard where you can upload, save, organize and manage images – known as pins. Pins can be about anything you find online, for example decoration ideas for your living room; instead of printing or saving that information on your computer, you can simply collect those pins and categorize them on boards and come back to them whenever you want.

Pins are not only images, because when you click on it, you will be linked back to the pin’s original website. Thanks to this, you can know more about the image you liked and find related pins that you could collect. Look the following video for more details about Pinterest’s history and how it works:

Pinterest users

Pinterest has become a very popular social network, reaching more than 70 million users in 2014, were 40 million are active users. From the total amount of users, approximately 80% are women (versus Facebook were 57% of the users are women). The principal age range on Pinterest is 35-54 years (45%), followed by people between 18 and 34 years (32%). The top three categories on Pinterest are cooking & dining (66%), DIY & crafts (63%) and health info (59%). (Click here for more interesting stats about Pinterest users).

Captura de pantalla 2014-09-07 14.51.54

Captura de pantalla 2014-09-07 14.52.25

Criticism

Currently there are more than 30 billion pins and 750 million boards on Pinterest. That is a lot of information and images available online, fact that arises the most popular criticism for this social network: what happens with the copyrights of those images?

Pinterest has been highly criticized for the images’ copyrights, being questioned for actively promoting its users to copy images/videos to Pinterest, even when it is not clear if the owner allows that copy.

It is true that many photographers, bloggers, artists, etc. are happy to receive a little of “free PR” toward their work, but there are others who doesn’t like seeing their work on someone else’s pinboard. It is important to mention that Pinterest’s Terms of Use prohibit its members from posting copyrighted material without the copyright’s holder permission, however most users ignore this rule.

The main issue about copyrights on Pinterest is that this social platform stores all the images (pins) as full-size, not just as a thumbnail. Most social media stores small thumbnail, which are linked to the original website (the owner is easily linked to the image). The problem is that when you store a full-size image, you can`t link it to anything and it just becomes a full-size copy from another image. The biggest impact about this is that Pinterest starts competing with the original holder on the image`s online traffic.

In response to these issues, in 2012 Pinterest revised their Terms of Use and implemented those changes. These changes addressed the definition of User Content and the definition of Intellectual Property Rights. These modifications aimed to abridge copyright holders the process of complaining about the incorrect use of their work and simplify the concepts related to this matter, so users could be better informed.

Conclusion

Pinterest is one of the fastest growing social networks nowadays. Active users and the traffic of media data are increasing significantly, so it is important to consider its implications. Pinterest is a fun, dynamic and easy way to share information and learn about topics of interest; however it is necessary to remember that this information usually belongs to someone, and that this person might don’t want that their work becomes popular worldwide because of a social platform.

I definitely encourage you to go on Pinterest and make the most of it, because you wont regret it, but don’t forget to spend 10 minutes of your life reading the Terms of Use section and be sure that when you repin something, you have the right to do it.

Hope you liked my post, let me know what you think and what do you like about Pinterest… and follow me there! www.pintertest.com/valemw

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One thought on “Pinterest: The new way of sharing your interests

  1. Pingback: Instagram (micro blogging) | valemardones

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