Hello bloggers! I decided that I want to learn a bit more about social media platforms, so from now on I will focus each post on a different platform… and this week I want to talk about Twitter.
You may wonder why I chose Twitter, and the main reason is that now that I am living in a new country, Twitter has become my principal source of information to know what’s going on back home and in the rest of the world.
Although I read twitter all the time, I’m not very good at ‘tweeting`. I think the reason is that I don’t feel the need to share all of my thoughts and opinions in the social media, however I enjoy reading other people posts and news as well.
What is Twitter?
In case you don’t know, Twitter is a social network and micro blogging service were you can read and upload short text messages (max 140 characters) known as “Tweets”. Twitter was created by Noah Glass, Jack Dorsey, Evan Williams and Biz Stone and was launched in 2006.
According to Twitter’s web site, “Twitter is the best way to connect with people, express yourself and discover what’s happening”. I think that this description is pretty accurate with what we know about this social network. For example, if you want to be constantly informed of breaking news, the best way to do it is to follow the official media on twitter and read their tweets.
Who uses Twitter?
I was wondering who are the main users of Twitter, so I started doing research and found some interesting statistics. For example, did you know that 51% of the US population uses Twitter? Or that 53% of Twitter’s users are female? Or that 74% of the current users are between 15 and 25 years old? (Curious Twitter stats).
During the last four years the monthly number of active users has increased 9 times! Nowadays, there are 271 million active users per month on Twitter. That made me wonder whom are all these people following. I thought that the accounts with the larger number of followers belonged to Obama, CNN, or others similar to those ones. Imagine my surprise when I realized that the account with the highest number of followers is the one of Katy Perry (55,885,668 followers), followed by Justin Bieber (53,880,759 followers)… and after them is Obama’s account (45,493,697 followers). (Ranking top #100)
Twitter and the social impact
As I mentioned before, Twitter’s penetration is huge, and that definitely has a significant social impact associated. The way we receive information is very different than how it used to be 10 years ago… and 10 years are nothing!
Twitter has changed the way we communicate, because it does not only give people the possibility to upload messages, but also to companies, brands, communities and mass media organizations. The number of actors that are part of the ‘Twitter-world’ is massive and therefore the type of information associated to it.
One of the most important things about Twitter is that it enable us to be continuously informed. We don’t need to wait another day to receive the newspaper nor wait for an official press release on TV to know what is going on right now. For example, when Robin Williams died the past 11-August-2014, people worldwide started talking about it only a few hours after it happened… how was that possible? Twitter. At the present time we expect this kind of speed in terms of information releasing, that’s why we check on Twitter multiple times a day. We want to know what is happening all around the world every minute.
Another interesting aspect about this social networking platform is that it allows us to reply immediately. If we disagree with some statement or new, we can reply just with another tweet by tagging the original source. This possibility has changed the flow of information between companies, big organizations, celebrities and normal people (like me and most of you). Now, people have a new ‘power’: we can be listened and our comments may have a real impact in the network.
News on Twitter comprises a wide range of topics, from politics to Hollywood stuff. The best example can be seen simply by observing the two most retweeted messages/pictures… the first one is Ellen DeGeneres’ selfie at the Oscars in 2014, followed by Barack Obama`s picture after being re-elected.
In conclusion, it is possible to assert that Twitter has revolutionized social media and it seems that its just starting. The big challenge now is to keep learning about this platform and take the most of it, either to be informed or to deliver whatever message you think is worth it. Do you agree with me or not? Did you like my post? Let me know by commenting AND tweeting about it! (@valemardonesw)